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Filipinos has truly embraced the concept of convenience.
Here in the Philippines, you can now do everything from dry-clean a suit to order a hamburger without leaving the air-conditioned comfort of your car. And yes, 7-Eleven pioneered this concept in the retailing industry. Besides from the shopping convenience our customers enjoy, they also get to avail our service such as the 24 hours Bills Payment Express.
And here’s the good news! As part of 7-Eleven’s Convenient Plan, the Medi-Express Pharmacy Booth in 7-Eleven Boni Store #020 finally opened last October 18, 2004. “There has been limited 24-hours drug store in the neighborhood and I am confident that this new concept will surely click,” Marissa Casildo, Store Innovation Manager said. Furthermore, the total pharmacy market has been continuously growing for the past three years and the sales of 7-Eleven under the Drugs and Pharma category is on an increasing average trend. And based on the success of the Boni pilot-test, hopefully our Medi-Express booth will be seen store wide.
A Partnership with UNILAB
UNILAB has maintained its title as Philippines’ top pharmacy company for the past three years. This then proves that it has already captured the trust of the market’s biggest share. Therefore, in choosing Unilab as our partner in opening a pharmacy booth, our aim to earn customer’s trust in buying quality medicine from us would be not far to achieve since Unilab is already an established name in the pharmacy industry.
Said event was graced by Ms. Whallie Fernandez, Ms. Dinah Betonio, Mr. Zack Wei, and Unilab’s top brass officers. Everyone witnessed the manifestation of 7-Eleven’s commitment of providing convenience to our customers anywhere, anytime. Now, you can also buy your medical needs in our stores to our friendly pharmacist.
Now that’s convenience at its finest. |