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7 Reasons That Make 7-Eleven A Good Franchise
Jul 15, 2009 Features
The Philippine Star
Dandi Galvez, Carina Roncesvalles, Abby Rebong, Melissa Bagamasbad |
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For the Filipino upwardly mobile, being an employee forever is not an option. Everyone wants to be his own boss – to control their own time, to dictate their own pace. As such, having a business can be considered as the pinnacle of one’s career.
Locally, franchising has been one of the most popular ways to engage in business. “A franchise is,” says Philippine Seven Corporation (PSC) Business Development Manager Francis Medina. “A franchise gives the entrepreneur a higher chance of success in his venture by partnering with a well established franchisor, against starting his own business from scratch. But entrepreneurs who would want to engage in this particular kind of trade should do careful research to manage the risks involved.”
7-Eleven, the largest and leading store chain in the country, has proven to be one of the most viable investments in the franchising industry. With the core purpose of making daily living easier for its customers and patrons, 7-Eleven has been gaining nods of approval from other franchisors and its own franchisees.
There are many reasons that make 7-Eleven a good business investment, and these are summarized in the following points:
Reason 1: 7-Eleven is a Market Leader
7-Eleven is the dominant name in the convenience store arena. With 27 years of retailing experience and 400 stores in the Philippines, it is part of the biggest retail store network worldwide with over 36,000 stores and growing everyday (82 years in the US).
Reason 2: 7-Eleven is a Multi-Awarded Franchisor
7-Eleven has been awarded with the International Franchise of the year given by the Philippine Franchise Association (PFA) three times in a row and was thus elevated to Hall of Fame status. Just recently, the company was bestowed with the Franchise Campaign Marketing of the Year Award for Retail, Food Category. This indicates that 7-Eleven has not only gained the trust of its consumers, but of the industry it belongs to as well.
Reason 3: Good Training Program
7-Eleven has designed a training program to provide its franchisees in its most successful methods in running the business. The company also provides reference materials to assist its franchisees in dealing with any situation while managing the business.
Reason 4: Innovative Promotions and Value-Added Services
7-Eleven has a dedicated team to provide franchisees with tools and strategies for attracting and retaining customers. Exciting promotions like the recently launched Big Bite® Match – the largest hotdog eating contest in Southeast Asia – constantly gives customers new reasons to visit 7-Eleven stores.
Reason 5: Efficient in Turning Investments Into Profit
7-Eleven has laid down the basic infrastructure and systems (both here and abroad) with over 82 years of experience, although no franchise business offers guarantees, 7-Eleven is proud to say that its franchise offers a better chance of success in attaining entrepreneurial and financial goals. Its pre-store support, comprehensive training and partnership for the whole length of the 10-year term effectively mitigates start-up jitters and gives the entrepreneur a clearer picture of the business, an advantage most businesses do not have.
Reason 6: Service to the Community
7-Eleven, through the PhilSeven Foundation, has in its core the propensity to give back to the communities that host the stores. Some noteworthy socio-civic endeavors that the company is involved in are: tree-planting in La Mesa Watershed, tie-up with Bantay Bata, a comprehensive waste management program and a company-wide book drive. Acquiring a 7-Eleven Franchise is not only having a profitable business but a mean to support the greater good.
Reason 7: Part of A Dynamic Community – 24/7
Every franchisee plays a key role in inspiring communities and making people’s everyday living easier.
The opening of 7-Eleven’s 400th store in the Philippines is a manifestation of franchisee’s confidence in the company. True to its vision of serving more Filipinos, the company is targeting to hit 500-store mark by 3rd or 4th quarter next year making it the undisputed market leader in Luzon. The company is also eyeing to broaden its reach in Bicol in the South and in Pampanga, La Union, Zambales, and the Ilocos Region in the North.
Given these seven reasons, why not be the owner of the 401st store?
7-Eleven is celebrating its 27th year of being the largest convenience store chain in the Philippines. For inquiries about franchising, please contact 7269968 or 0920-9508651. | |
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